Six-month SEO performance review

Visibility declined, but August shows a recovery worth building on.

Organic demand remains substantial. The immediate opportunity is to recover lost search visibility, improve click-through rates on high-impression content, and strengthen Google Business Profile conversion paths.

Reporting windowMarch 1 to August 31, 2026GA4 and GSC: 6 months
GBP: April to August screenshots

Data-quality note: July recorded 57 contact-form key events while click-to-call fell to 4. Validate the event trigger and spam filtering before treating July as a conversion win.

Organic sessions

284

-34.6% vs March

August recovered 15.4% from July.

Search clicks

107

-47.3% vs March

August was essentially flat after July.

GBP interactions

249

+54.7% vs July

Also +12.2% year over year in August.

Organic engagement

57.0%

-0.6 pp vs March

Average engagement time improved 10.1%.

Six-month search performance

GA4 organic sessions and GSC clicks, indexed to March = 100

Organic sessionsSearch clicks

What the data says

Wins and priority signals

WinAugust local demand strengthenedGBP calls reached 80 and direction requests reached 124, the strongest supplied month.

WinHigh-value content already ranksThe sleep apnea and TMJ blog generated 129 clicks and ranks around position 7.4.

RiskVisibility fell sharply after MayGSC impressions dropped 61.0% from May to August.

OpportunityHigh impressions, weak CTRSeveral pages rank in reach of page one but attract very few clicks.

Channel recovery snapshot

July to August change

Six-month totals

March through August unless marked

1,905 organic sessions50.8% of 3,723 total sessions.

987 organic search clicks222,269 Google impressions.

1,283 GBP profile viewsApril through August screenshot total.

1,005 GBP interactions315 calls, 431 directions, and 259 website clicks across April-August.

Executive Intelligence Summary

Mar 1 to Aug 31, 2026

Recovery signal

August regained qualified momentum

Organic sessions rose 15.4%, engaged organic sessions rose 36.1%, and organic key events rose 90.0% from July.

Insight: July appears to be the low point, but one rebound month is not yet a sustained trend.

Visibility risk

Search exposure contracted after May

GSC impressions fell 61.0% from May to August while average position weakened from 13.8 to 20.3.

Action: Isolate the pages and queries that lost visibility between May and June.

Local growth

GBP generated the strongest August

August delivered 249 interactions, 80 calls, and 124 direction requests, all supplied-period highs.

Action: Expand services and descriptions, confirm categories, and maintain weekly posts when possible.

Macro trend analysis

Sessions, search demand, and conversion relationship

This dual-axis view maps traffic volume against search clicks, key events, and GBP actions month to month. Use the presets or click any legend to hide or restore a series.

Traffic peak: March produced 799 total sessions and 434 organic sessions.

Visibility peak: May produced 53,518 impressions, followed by a major June decline.

Recovery peak: August improved across organic engagement and GBP actions, but remains below March traffic.

GA4 monthly trend

Select a metric to compare month by month

Top landing pages

Six-month GA4 totals

Landing page	Sessions	Key events	Avg engagement

GA4 findings

What needs attention

Tracking QAContact-form volatility is implausibly high10 events in June, 57 in July, and 19 in August. Check duplicate firing, spam, and thank-you-page behavior.

Content UXTechnology page shows 0.3 seconds engagement93 March landing sessions with almost no engagement suggests irrelevant traffic or measurement/page-loading issues.

WinHomepage converts739 sessions and 83 key events across the period, an 11.2% session key-event rate.

6-month clicks

987

-47.3% Mar to Aug

6-month impressions

222K

-52.6% Mar to Aug

August CTR

0.51%

+11.1% vs March

August position

20.3

5.5 positions worse vs March

Search visibility trend

Monthly clicks and impressions, indexed to March = 100

ClicksImpressions

Primary diagnosis

The decline is visibility-ledImpressions declined alongside average position, indicating fewer and weaker search placements rather than CTR alone.

June is the break pointImpressions fell 45.4% from May to June and continued downward.

August hints at stabilizationClicks rose slightly and average position improved from 21.5 to 20.3.

Query opportunities

Strong impressions with room to improve clicks

Query	Clicks	Impressions	CTR	Position

Page opportunities

Pages with the clearest optimization upside

Page	Clicks	Impressions	CTR	Position

Coverage note: The supplied GBP performance screenshots cover April through August, so March is not included in GBP totals or comparisons.

GBP conversion actions

Calls, direction requests, and website clicks

August local win

249 profile interactions+54.7% from July and +12.2% year over year.

80 calls+27.0% from July and +40.4% year over year.

124 directions+82.4% from July and +55.0% year over year.

45 website clicks+50.0% from July, but still -47.1% year over year.

GBP optimization checklist

Based on the profile screenshots and site service inventory

Priority

Review categories

Keep Dentist as primary. Confirm Dental clinic and Cosmetic dentist match actual positioning. Evaluate Emergency dental service and Sleep clinic only if eligible and accurately represented.

Priority

Expand services

Add missing services under every relevant category, including exams, cleanings, fillings, root canal therapy, extractions, veneers, whitening, crowns, bridges, Invisalign, TMJ, sleep apnea, sedation, dentures, and implant restorations where offered.

Copy

Write service descriptions

Add distinct, patient-focused descriptions with treatment, benefit, Scottsdale relevance, and a clear next step. Avoid repeating the same generic description across services.

Cadence

Post more consistently

The supplied profile shows recent July and August posts. Maintain at least one useful post weekly when possible, rotating services, FAQs, patient education, seasonal needs, and offers.

Tracking

Standardize UTM links

Keep GBP homepage, service, appointment, and post links separated with consistent source, medium, and campaign values so GA4 can attribute local traffic correctly.

Conversion

Strengthen post destinations

Link each post to the most relevant service or educational page instead of sending every update to the homepage.

Profile evidence

Click a screenshot to enlarge

Categories and service coverage

Latest GBP update

Recent GBP post cadence

Prioritized 90-day action plan

Ordered by impact, evidence, and dependency

Diagnose the June visibility decline in GSC

Compare page and query losses between May and June. Check indexing, canonical changes, content edits, sitemap coverage, manual actions, and ranking losses on the pages that previously carried impressions.

High impact

Fix high-impression, low-CTR content

Start with the sleep apnea and TMJ article, bad breath article, sedation service, and emergency service. Rewrite titles and descriptions for intent, strengthen opening copy, add FAQs, and improve internal links.

High impact

Validate GA4 key-event tracking

Test contact_form_submit and click_to_call in DebugView and GTM Preview. Confirm one event per completed action, exclude spam, and explain the July form spike before reporting conversions.

Quick win

Complete GBP categories, services, and descriptions

Confirm the category set, populate all applicable services, and add unique descriptions. Connect each service to a relevant landing page with consistent UTM tracking where supported.

Local priority

Increase GBP posting to a weekly cadence

Publish one useful update per week when possible. Prioritize emergency dentistry, cosmetic services, sleep apnea, TMJ, seasonal care, and treatment FAQs. Track every destination separately.

Ongoing

Improve mobile performance

Compress and resize the hero and gallery images, preload the LCP image, defer noncritical scripts, reduce unused CSS and JavaScript, and retest mobile PageSpeed after deployment.

Technical

Build and connect missing service destinations

Create or strengthen dedicated pages for implants, dentures, root canals, extractions, bonding, and preventive care when these are confirmed services. Link them from the services hub, relevant blogs, and GBP.

Growth

Six-month wins to preserve

Branded search remains strongThe top two branded queries delivered 218 clicks at roughly 19% CTR.

GBP-tagged homepage traffic performsThe tagged homepage produced 294 GSC clicks and a 9.66% CTR.

Dr. Heday is an authority assetHer profile delivered 85 GSC clicks and 8 GA4 key events from 79 landing sessions.

August showed cross-channel recoveryOrganic sessions, engaged sessions, organic key events, GBP calls, directions, and website clicks all improved from July.

Measurement limits

GBP begins in AprilNo March GBP performance screenshot was supplied.

GSC is aggregate export dataQuery and page exports may omit anonymized rows and are not a perfect join.

Conversions require validationGA4 key events represent configured events, not independently verified patients or booked revenue.

Rankings need change-level exportsThe current files show six-month aggregate query/page performance plus monthly totals, not month-by-month query movement.